The hyped word innovation may soon be spelled innoflation as we are busy filling it with corporate lingo. Why then, do we still see so few results of innovation work outside power point descriptions and strategy discussions in the board rooms? Despite an ever increasing knowledge in how to manage innovation we still seem to struggle in getting it done. Why? There are strong psychological hurdles that stop us from going from thinking about innovation into doing innovation. The human factor revealed in our irrational psychological behavior explored in e.g. Prospect Theory are still somewhat white fields in the map of innovation. Follow Bengt and Susanna as they are delving deeper into the area of innovation psychology, searching for explanations that help organizations go from thinking innovation into doing innovation.
To read the full, original article click on this link: The Innovation Knowing-Doing Gap | Innovation Management
