More and more companies are adding chief innovation officers to their leadership teams, but companies with innovation strategies to support their role are much scarcer, according to a new study by Capgemini Consulting.
The Paris-based consulting group and the IESE Business School collaborated on the report, which found that 43% of executives who responded to the survey said their companies have an innovation executive, compared with 33% last year. Yet 58% of those companies said they did not have an innovation strategy. In other words, for many companies the title of chief innovation officer is mostly for show. It’s like a new toy. Company boards feel that they ought to have one. They just aren’t sure what to do with it.
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