Today more than ever businesses have to be innovative to be successful. What is innovation? Trompenaars & Hampden-Turner, (2010) states innovation is taking creativity and transforming it into something that has valued use. The word innovation like transformation seems to be over used everywhere. It gets used so much it has almost lost any real value. However, innovation is the key to enabling companies to be competitive through tough and tumultuous economies.
True innovation is born out of creativity. For an organization to unleash innovation it must first tap into its own resources of creativity. To transform a company or to innovate on a large scale requires creative thinking or thinkers to potentially change the game. The primary object then becomes how to find and unleash creativity within the organization. This must start with organizational leadership.
To read the full, original article click on this link: Innovation: Tapping into Creativity
