It is often in the commencement of one’s career that simple mistakes are made. Whether it’s a result of inexperience, blinding enthusiasm or fearlessness doesn’t really matter, as long as the lesson learned serves you, and others, well. Gijs van Wulfen shares a constructive experience from his first innovation position.
My first innovation job after graduating was as a marketer of dried soups, at the Dutch market leader called Honig. We sold around 50 million consumer packages per year. Not bad for a country with only 16 million people. Honig had a market share of more than sixty percent. There was only one problem. The dried soups market was not growing anymore.
To read the full, original article click on this link: The Bouillon Soup Lesson: You Cannot Innovate Alone | Innovation Management
