Social entrepreneurs are notoriously creative—you have to be to concoct a venture that makes doing good profitable. But when they launch their businesses, many entrepreneurs discover that innovation was the easy part.
The learning curve is sharp when you’re building a company in an emerging sector. You’ve got to find investors willing to measure returns in social impact and dollars. Plus, to really make that impact, enticing new customers becomes key. Finding a fertile ecosystem of support—and methods for facing these challenges—leads many early-stage social entrepreneurs to universities and accelerators dedicated to growing impactful business.
To read the full, original article click on this link: 'Innovation Is the Easy Part': Providing Fuel for the Social Impact Sector - Business - GOOD
