You can’t succeed in your new startup if you can’t win customers, and the new Internet-empowered customers are tough. They are in control, and they no longer care where or from whom they buy, so here is your chance to win. They do have a specific purchase progression with key milestone moments that determine your win or loss outcome in every transaction.
I agree with the premise in a recent book by the widely respected expert on business growth, Robert H. Bloom’s “The New Experts,” that today’s customers are armed with three lethal weapons – instant access to information about every potential purchase, immense choice, and real-time comparison of competitive prices.
To read the full, original article click on this link: Startup Professionals Musings: Today Startups Can Win Customers From Big Business
