Over the last 50 – 100 years, we have seen the establishment and growth of global businesses set up by entrepreneurs. The names of Henry Ford, Howard Schultz (Starbucks), Steve Jobs (Apple), Michael Dell, Jeff Bezos (Amazon), Fred Smith (FedEx), Bill Gates (Microsoft), Annita Roddick (Bodyshop), Mark Zuckerberg (Facebook), Richard Branson (Virgin Group), Narayana Murthy (Infosys), and Sam Walton (Wal-Mart) come easily to mind. What can budding entrepreneurs and new kids-on-the-block learn from these world beaters?
In all these individuals, the willingness to convert a dream to reality was seen. Many people dream of setting up businesses but do not go ahead due to various reasons. Making customers the No. 1 priority in the business was a significant feature of these global entrepreneurs. For example, Sam Walton once said: “Give the people what they want.” and Herb Kelleher (Founder of Southwest Airlines) lived by the credo of “Making customers No. 1.”
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