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“Let’s dispense, once and for all,” writes Daniel Markovitz in an article in his HBR blog entitled The Folly of Stretch Goals, “with the managerial absurdity known as ‘stretch goals.’”

Well, no! Instead, let’s celebrate stretch goals. Let’s set awesome goals for ourselves that uplift the human spirit, goals that inspire those doing work and delight those for whom work is done, goals that are key to the ongoing phase change to the Creative Economy. Such stretch goals will be hard to achieve but they’re essential for our health and our prosperity.

To read the full, original article click on this link: In Praise Of Stretch Goals - Forbes