You might hear that innovation depends on creativity or on new ideas but leading practitioners have gone beyond that. In fact in my experience many companies still only pay lip service to innovation. Those who are looking to do innovation well, in contrast, are either pioneering or looking to develop eight new elements. Here are those eight new attributes of really good innovators.
The information here is taken from a white paper,”The Evolution of The Innovation Landscape“, that I just completed for the folks at HYPE, in my view the best of the innovation platforms. HYPE helped me access some great practitioners, like Martin Ertl at Bombardier (BBD/N), Fabian Schlage at Nokia Siemens Networks, Mike DiPaola at Procter & Gamble (P&G), and Rebeca Rivera at Casa Pellas in Nicaragua.
To read the full, original article click on this link: The 8 Essentials of Innovation - Forbes
