If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment.
Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled "Social Media Metrics." He has one of the first books on this subject, and he breaks the process down into nine steps, as follows:
To read the full, original article click on this link: Startup Professionals Musings: Define Startup Social Media Goals and Metrics Early
