On the surface, value propositions seem incredibly straightforward. I’d argue that this is why, in practice, they’re often given such short shrift.
In reality, getting a value proposition right requires some focused thinking and structured analysis, some of which I’ll preview here. Given my particular background, much of what I recommend will have a bias to B2B startups — though, in many instances, I think that you’ll find applicability to virtually any endeavor.
To read the full, original article click on this link: Must-read for founders: A VC explains how to build a killer value proposition | VentureBeat
