There’s a phenomenon that everyone in business needs to be aware of: reverse innovation. In fact, as authors Vijay Govindarajan and Chris Trimble write in their new book Reverse Innovation: Create Far From Home, Win Everywhere: “Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand.”
After reading Reverse Innovation, one must conclude that they are right. The dynamics of the world market are indeed changing. It used to be that innovations flowed from developed nations to developing ones. That’s no longer the case–they increasingly flow in the opposite direction.
To read the full, original article click on this link: Reverse Innovation | Matthew E. May
