Some of us are still waiting for higher education's Nicholas Carr moment—the point at which it becomes clear to everyone that technology doesn't matter. Carr's 2003 Harvard Business Review article, "Why IT Doesn't Matter," threw sand in the gears of the information-technology industry by pointing out the obvious: Building strategy around a competitive necessity is simply a bad idea.
In 2003, the very notion that information-technology investments—the revered centerpieces of ambitious plans to differentiate products and achieve lasting market advantage—could be bad investments contradicted everything that forward-looking corporate leaders thought true about the digital revolution. These were the same CEO's who had reshaped their industries around the strategic value of information. They led companies that aimed to gain unfair advantage over bricks-and-mortar competitors by automating their business models. Armies of consultants stood ready, as Carr wrote, to "provide fresh ideas on how to leverage their IT investments for differentiation and advantage."
To read the full, original article click on this link: So You've Got Technology. So What? - The Digital Campus - The Chronicle of Higher Education
