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We can do it, too: Models strut their stuff on the catwalk at the Ginza Runway event, part of the Cool Japan strategy to popularize Japanese denim and strengthen the image of Tokyo as a center of fashion, on March 24. YOSHIAKI MIURA

The auto and electronics industries have served as the economy's main locomotives for decades, but now they are being eclipsed by heavier global competition, particularly from their aggressive Asian rivals.

To offset the dip in dominance, the government is turning to Japan's cultural exports, including animation, fashion and food, to promote Japan's "soft power" in a PR strategy called "Cool Japan."

To read the full, original article click on this link: Exporting culture via 'Cool Japan' | The Japan Times Online

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