One of the biggest mistakes made by innovation-seeking companies is to place a premium on the development of the perfect idea. They should instead follow the guidance of two-time Nobel Prize winning scientist Linus Pauling: "The best way to have a good idea is to have a lot of ideas."
There's no such thing as the perfect idea. The best ideas in fact almost always emerge out of a process of trial-end-error experimentation. Re-watch the movie The Social Network for a simple reminder of this. Facebook didn't start as Facebook. It started in October 2003 as Facemash, a simple tool that Harvard sophomore Mark Zuckerberg created to allow people to rate the relative attractiveness of pairs of students. Then Zuckerberg created (or borrowed from the Winklevoss twins) the idea of a social network for Harvard students. It expanded to other Ivy League universities and then other universities before finally branching out to a mass-market platform. Anyone who tells you that what unfolded was mapped out on day one is trying to sell you something.
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