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creativity

Several years ago University of California at Davis professor Dean Simonton conducted a study that examined more than three hundred creative geniuses born between 1450 and 1850. The list included thinkers Liebniz and Descartes, scientists Newton and Copernicus and artists Vinci and Rembrandt. He compared the relationship between their education and eminence, a metric he determined by an array of criteria. He plotted the graph and found an inverted U sparking the following conclusion: “The most eminent creators were those who had received a moderate amount of education, equal to about the middle of college.”

Simonton’s research highlights a commonly held notion: too much familiarity can be detrimental to creativity. The problem, Simonton hypothesizes, is that creativity benefits from an outsider’s mindset. “Too much experience…” on the other hand, “may restrict creativity because you know so well how things should be done that you are unable to escape to come up with new ideas.” It seems reasonable, then, to suggest that, “if you want a creative solution to a problem, you’d better find someone who knows a little about the situation but not too much.”