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Founded by Rich Bendis

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Whoa. To paraphrase the philosophers of Insane Clown Posse, magnetism, how does it work?

If you’re ever unconvinced that the simplest design ideas can create the most dramatic product improvements, think about this: designer Jung Soo Park stuck a magnet--nature’s oldest invention--to a hammer--one of Mankind’s oldest inventions. And in doing so, he created Neo, a hammer that can pick up those pesky, rolly nails from a table or floor. It can even hold your spare nails in place during the hammering process.