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Money

Kickstarter may have provided millions of dollars in seed funding for startups such as Pebble Technology, but the company — which has raised more than $200 million for 22,000 products — has no intention of becoming a crowdfunding hub in the literal investment sense.

“We’re not gearing up for the equity wave if it comes,” Kickstarter co-founder Perry Chen said in a recent interview with GigaOm. “The real disruption is doing it without equity.”

Fundable disagrees. The startup, which launched Tuesday, plans to take advantage of new crowdfunding laws that make it legal for startups to solicit investments publicly online and accept money from unaccredited investors.