The landing page is likely the first impression the customer will have of your company. Just like any other first impression, you want it to be a positive one so that your company can continue to grow and customers will continue to knock on your door. Having a landing page attached to a fancy link on another page will do your company absolutely no good if that landing page is ineffective at converting visitors to customers.
Here are 5 tips to building an effective landing page.
1. Build Credibility
For the landing page to be at all effective, credibility indicators need to be found everywhere on that page. Items that promote the credibility of any business are things such as customer testimonials, awards, Facebook likes, reviews and seller ratings.
To read the full, original article click on this link: 5 Keys for Getting People to Land on Your Landing Pages
