The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there? Follow these rules.
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection causes Cairo uprising?), Bank of America ($5 monthly debit fee, anyone?) and Netflix (Nutqwakflikster?). It’s only going to get more challenging as technologies empower consumers to “purchase with a purpose” and the paradigm shift becomes more pronounced.
To read the full, original article click on this link: 7 Universal Truths for Ensuring Brand Relevance | Co.Exist: World changing ideas and innovation
