Sales professionals thrive on staying busy, but some sales proposal activity is just “busy work.” Many sales executives think that getting to the proposal stage of a sale is a good thing, but if your sales team is constantly busy with writing sales proposals, you might be missing out on more lucrative opportunities. It’s time to re-assess the sales proposal writing process. Stop writing so many sales proposals, and focus on other ways to close the sale.
What’s wrong with writing sales proposals?
The problem with writing sales proposals is that every one of your competitors also sees it as a “victory” to get to the proposal process – and so every sales proposal has to compete with several (dozen, hundred?) other written proposals. All this proposal writing can be counterproductive if too many of your proposals get caught up in “no man’s land” between the prospect saying “no” and “yes.” Instead of mindlessly churning out sales proposals, cultivate a larger sense of strategy and discipline in your B2B lead generation.
To read the full, original article click on this link: Why You Need to Stop Writing So Many Sales Proposals
