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ANY ORGANIZATION WITH GRAND AMBITIONS MUST BE BUILT AROUND A HUMANIST SOUL. HERE’S HOW IT’S DONE, ARGUES TIM LEBERECHT OF FROG.

As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human potential.” Those are big words and noble ambitions, and naturally they seem worth striving for. But as one of the hosts of a hackathon in San Francisco this weekend, which invites developers, designers, and other creative minds to “reinvent business,” I have been wondering: What is a “human” business, anyway?

To read the full, original article click on this link: 5 Keys To Building A Business That Doesn't Bury The Humans At Its Core | Co.Design: business + innovation + design