It’s happened to everyone who sells for a living: You meet with a prospective client to show them the goods. Then you meet with them again. And again. But they still won’t pull the trigger on the sale. Chances are, if they’ve asked for several meetings, they’re not going to pull that trigger any time soon.
Why does this happen? What’s missing? There’s one thing that all prospects need to feel before they put their money down: Trust. If they don’t trust that you or your company will deliver on promises — and on time — there’s no way they’ll sign.
So how can you establish trust so immediately that you save both sides of the table the time and trouble of multiple meetings?
To read the full, original article click on this link: Five ways to build prospect trust in one meeting | VentureBeat
