Did you know that marketing directors at Google use physics to explain the fundamental theories of branding? That astronomers use software developed by doctors for brain imagery to study the explosion of supernovas? And who would have guessed that the design of one of the fastest trains in the world had been inspired by nature?
In the late 1980’s, Japanese engineer and birdwatcher Eiji Nakatsu studied the splashless water entry of kingfishers and the noise-reduction property of owl wings, and applied this knowledge in the design of the Shinkansen train. The new biomimetic design was not only 10% faster than previous models, it also consumed 15% less electricity and produced much less noise (residents near the tracks were delighted!).
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