Name: DoSomething.org
Big Idea: DoSomething.org is a platform that mobilizes teens to effect social change without needing. Issues range from recycling to teaching senior citizens how to use the Internet to bullying.
Why It’s Working: By creating campaigns that don’t require money, an adult or a car, DoSomething.org empowers teenagers to help others and do good.
When Nancy Lublin came in to DoSomething.org in 2003, the company was in shambles and plenty of debt. With experience from founding the career advancement non-profit Dress for Success, Lublin transformed DoSomething.org into a vehicle for social change for teenagers that launches a new campaign almost every week. Last year, DoSomething inspired 2.4 million teens to get involved with social change campaigns, and the team hopes to have 5 million active members by 2015. Campaign issues on DoSomething.org’s cause list include bullying, teen pregnancy and homelessness.
To read the full, original article click on this link: How One Non-Profit Inspires Teens to 'Do Something'
