Don’t be afraid to constantly be experimenting, and don’t be afraid to fail at most of those experiments.
Keep on experimenting. That’s the message from Scott Cook, co-founder and chairman of Intuit Inc., part of a series of high-powered speakers at this year’s World Innovation Forum, held in New York. To achieve game-changing innovation, Cook says, be willing to constantly run small-scale experiments, to develop a “culture of fast cycle experiments.”
In the case of Intuit’s TurboTax, the company encourages up to 140 experiments each tax season, with new Websites and new services. Intuit learned to process these experiments in rapid order, he says. “They would install them on Thursday, run them over the weekend, and read and analyze them on Monday,” he says.
To read the full, original article click on this link: Tapping the power of 250,000 PhDs, and other paths to innovation | SmartPlanet
