The summer before her freshman year at Cornell University, Lindsay Boyajian was touring Italy with her family when her father had a fashion crisis. “He was sick of looking like a tourist,” says Boyajian, 21. After assessing what the locals were wearing, her dad went shopping — and she went to work on a business idea: WeareverYouGo, a social media platform for sharing and shopping for fashion trends around the world. Though still in the early stages of development, the service aims to help tourists and business travelers solve the perpetual problem of what to pack — whether their concerns are practical, cultural or purely aesthetic.
This summer, while most college kids are working odd jobs or making copies as unpaid interns, Boyajian, a rising senior, is camped out in the Manhattan offices of OMD, the global media and marketing conglomerate with more than 8,000 employees. As a participant in the GE/OMD Incubator, she’s testing her elevator pitch on executives, fine tuning her business plan, and getting a crash course in marketing and funding, all the while working on the beta launch of her site.
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