A couple of years ago, it seemed that everybody in the external innovation business aspired to be a "partner of choice." That is, they wanted to be the company that external partners would preferentially approach with unsolicited new opportunities.
I am pleased to report that a number of companies have really stepped up their external partnering "game."
Whatever your role, personally or professionally, as Bob Dylan once sang, "You're gonna have to serve somebody." Here are some "best practices" some companies employ to attract and cultivate business partners.
