It may sound like a pretty obvious thing to say but the single most important people for a startup is its users. While it is true to say that investment can criticial, and staff help drive a business, a service or product has to have users in order to attract both of those in the first place – with very few exceptions.
All startups are inherently focused on their users to help them grow, but that same focus needs to be maintained when companies are in a less successful position, or perhaps even a downward spiral towards closure.
To read the full, original article click on this link: Startups, Failure is no Excuse for Failing to Communicate.
