A new book titled Jugaad Innovation looks at lessons from emerging markets in frugal innovation for multinational corporations. Here's our chat with co-author Simone Ahuja, one of the three authors on this project (along with Navi Radjou and Jaideep Prabhu).
For readers who aren't familiar with jugaad, could you please briefly describe it?
Jugaad is a Hindi word meaning an innovative fix. It's an improvised solution using ingenuity and resourcefulness, often due to very limited resources.
To read the full, original article click on this link: Frugal innovation: the lessons of India's 'jugaad' - CSMonitor.com
