IN BUSINESS, SURPRISES SIGNAL UNCERTAINTY--A PHENOMENON TO BE AVOIDED AND FEARED. BUT THOSE UNEXPECTED EVENTS CAN ALSO POINT THE WAY TOWARD AN INNOVATIVE APPROACH YOU DIDN’T CONSIDER BEFORE.
5 NOTES 89 TWEETS 22 LIKES When Canon USA President and CEO Yoroku “Joe” Adachi recently launched the EOS 5D Mark II camera geared toward general photo enthusiasts, something unexpected happened. Accolades poured in from professional videographers across Hollywood. With video quality that matched that of more specialized cameras used for television commercials, this less expensive point-and-shoot camera delivered a pleasant surprise to professionals. To Adachi’s own surprise, the Mark II had unintentionally begun disrupting the high-end professional video market. Canon is now developing cameras specifically designed for this profitable niche--and leapfrogging the competition in the process.
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