I
n 2009, Speedo’s research team began to brainstorm innovative ways to help swimmers go faster. The polyurethane bodysuits that contributed to an astonishing number of swimming world records over the previous 18 months had been banned. To think outside the box, the Speedo representatives met outside the lab, joining academics, coaches and research consultants at hotels, conference centers and even an English country house to spawn ideas, ideas inspired more by Captain Avenger than Mark Spitz.
To read the full, original article click on this link: How Speedo Created A Record-Breaking Swimsuit: Scientific American
