Reason #5: Membership-centric business models require a significant investment of human effort for an insufficient return.
Associations use a variety of high-touch (and often more costly) methods to recruit and retain their members. Implementing these methods can be extremely time consuming for association staff and voluntary contributors alike, and ultimately may have only minimal impact. According to a recent study, associations (on average) had just a three percent increase in membership in the past year, and only a six percent increase in their five-year membership numbers. From a business model point of view, associations would be better served by devoting more of their human capabilities to the work of new value creation.
To read the full, original article click on this link: Five reasons why membership is killing association business models: Part III
