While scanning the news just moments ago this article caught my eye. Human immortality could be possible by 2045, say Russian scientists. Interesting subject? Yes, but one sentence towards the end contains two extremely important points for capital raisers. Here’s the sentence:
Now, Itskov is asking the world’s richest people for help in financing the project. What are the two points? Well, if you are going to chase investors you really should know two things. One is who has money to invest? Two, who has the genuine incentive to back your project? The incentive can be either a need or a desire for it.
