THE REAL LESSON THAT MAYER SHOULD TAKE FROM GOOGLE IS THE FAILURE OF ITS SCATTERSHOT INNOVATION STRATEGY, ARGUE JENS MARTIN SKIBSTED AND RASMUS BECH HANSEN.
Most business pundits share the opinion that Marissa Mayer, the newly appointed CEO of Yahoo! and a former Google engineer, will bring an open-innovation agenda to the struggling Internet giant. They have good reasons for thinking that. Mayer has been an advocate for openness. As a fellow “young global leader” and a co-panelist at Design Life Digital, we’ve had a firsthand chance to hear her thoughts on the virtues of open innovation.
