Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

IOn the beach in Qingdao, China, a risk of being confused with Subcommander Marcos is a small price to pay for sun protection. t was enough to make a trio of heavily tattooed young men stop their playful splashing and to prompt a small boy to run to his mother in alarm: a woman rising out of the choppy waves of the sea, her head wrapped in a neon-orange ski mask.

As she made her way toward the shore, more people stared. A man floating in a yellow inner tube nudged his female companion, who muttered the question many others must have been asking themselves: “Why is she wearing that?”