I love it when a twitter concept becomes a blog post. I read an article today that has something to say about innovation, even though the article is really about branding. The article claims that brands have to serve something. As Dylan said, you can serve the devil, or you can serve the Lord, but you're gonna serve somebody. New products and services, if truly innovative, are going to serve somebody. And, likely, anger some other people. We have to adjust our thinking as innovators to stop trying to please everyone, and build products and services that service something.
