Is London 2012 the world’s first social Olympics?
Well, it’s possibly the world’s first social summer Olympics. Four years ago, Facebook had just 100 million users (and we thought that was big). Upstart Twitter was almost as small as the number of characters in a vintage non-media-enhanced tweet: six lonely millions.
Now the top Olympic athletes have more fans and followers than Twitter had users: NBA stars LeBron James and Kobe Bryant have 17 million and 14 million, respectively. Tennis stars Roger Federer and Rafael Nadal are both around 11 million.
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