Simple, possibly profane, and always memorable, a good mantra both guides your strategy and says everything about your culture. An overview of the best--and what's wrong with the rest.
At advertising agency 72andSunny's Los Angeles office, a giant wall covered in artwork beckons critiques.
Sixty feet long, the wall might one day host drafts of Kenny Powers hawking K-Swiss shoes and mockups of Call of Duty commercials the next. And if it's on the wall, anyone--from the receptionist to the creative director--is encouraged to weigh in.
To read the full, original article click on this link: Repeat After Me: Your Company Needs A Mantra | Fast Company
