In 2011, China became the world’s second largest Venture Capital/Private Equity (VC/PE) market behind the United States, surpassing the United Kingdom. From 2002 to 2012, the amount of investments and deals made increased exponentially (Picture 1). With this, both society and its government are creating a better environment for startups in China, which results in more and more entrepreneurs and innovative projects, which, in turn, is resulting in more entrepreneurs and more innovative projects. How can investors pitch the promising projects correctly? Generally, four important aspects of this pitching process should be taken into consideration.
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