I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. In today’s world, it seems that emotion, not logic, sparks the new trends that become culture, and drives our devotion or disappointment in new products and brands. How does an entrepreneur best deal with that environment?
I just saw some real insights in a new book by Jeremy D. Holden, “Second That Emotion: How Decisions, Trends, and Movements Are Shaped.” He is a branding and research strategist who outlines how social contracts cause culture shifts, illustrates how they are created by emotion, and clarifies ways that they can make or break a new product, as well as a career.
To read the original article: Startup Professionals Musings: How to Create a Culture Shift in the Age of Illogic
