THE GADGET’S MAIN LURE IS THAT IT RIDS YOU OF THE EMBARRASSMENT OF A BIKE HELMET, BUT TESTS HAVE ALSO SHOWN IT TO BE REMARKABLY EFFECTIVE.
If we have any chance at weaning ourselves off of the dead dinosaur juice that fuels our planet, sustainable transportation, like bicycles, are going to have to be part of the solution. In fact, cities like Copenhagen have already toward a model in which bikes, not cars, rule the road; on the bike highways there, 68% of adults ride their bikes at least once a week and 55% of children cycle to school on a regular basis. The latter statistic is particularly heartening. But as bikes become an increasingly integral part of our green future, bike safety must be considered as well. A biking revolution invites us to think about a correlated upheaval: a revolutionary bike helmet.
To read the original article: 1 | The Hövding, A $600 Air Bag For Your Head, Is For Sale | Co.Design: business + innovation + design
