As pharmaceutical marketers increase their use of digital media to reach physicians, one business has found with a little ingenuity it can help companies discover social media channels and websites where they may not have expected to find doctors and other healthcare providers. Slideshare, anyone? SoundCloud?
Medikly, a graduate of Blueprint Health’s summer class, was founded by physician, pharmaceutical marketer and entrepreneur Dr. Venkat Gullapalli. It offers pharmaceutical marketers an integrated platform to better target their audience. Gullapalli said it’s offering a service more commonly found in the consumer arena than in the business-to-business pharmaceutical space.
To read the full, original article click on this link: Where the physicians are: Startup helps pharma marketers find them in unlikely places (video) | MedCity News
