Crowdfunding is a term generally reserved for raising money to support the next new startup, but it can also be used to define a new kind of workplace giving. This growing trend combines gamification and social media to boost employee engagement and increase community impact. Mix these elements together and you get corporate competitive crowdfunding.
Corporate competitive crowdfunding is the hot new buzzword helping to define one aspect of corporate giving, a charitable category that has been on the rise. In fact, according to a 2011 report by the Committee Encouraging Corporate Philanthropy, 65% of corporations increased their corporate giving from 2009 to 2010, and 53% gave more in 2010 than they did before the economic downturn in 2007. With so many companies jumping on the corporate philanthropy bandwagon, it’s important to not be left behind. Crowdfunding is an excellent tool to lead the way.
To read the full, original article click on this link: Is Your Company Barking up the Right Fundraising Tree? - Forbes
