Content marketing has taken off as brands move away from traditional advertising in order to embrace a more social, engaging way to connect with consumers in order to nurture brand loyalty and awareness.
Content marketing is based on the idea of creating, curating and most importantly, publishing and sharing original content. In today’s information obsessed online communities this branch of digital marketing is rapidly growing as people increasingly realise the power of branded content.
Despite its success, the idea behind creating a content-focused strategy is still relatively new. According to a recent study conducted by Outbrain and Econsultancy, a minority of people, along with 13% of agencies worldwide, are already defining content marketing strategies.
To read the full, original article click on this link: The future of online content marketing: brands will become like publishers | memeburn
