Male entrepreneurs outnumber women 3.5 to 1. But women behind successful startups say they've found ways to make that statistic work in their favor. Here's how they do it.
Like many entrepreneurs, Nicole Kendrot turned a problem into a business opportunity. In her case, the problem was student loans--not just the amount of debt, but managing the payments. Her solution: to design a mobile app to track multiple loans and gamify the pay back process so users can earn cash incentives. And like many startup founders before her, Kendrot came up against two more hurdles: time and money.
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