Attracting financial backing for your company takes more than just ground breaking innovation these days, say experts. It takes time tested thinking as much as a blockbuster idea.
“I tend to bet on the jockey more than the horse,” said Pete Snyder, CEO of disruptor.com, a seed capital investment firm that specifically targets disruptive innovator startups.
“When I look at a company to invest in, I want a smart, savvy entrepreneur who knows his stuff just as much as I want an innovative product," Snyder said. (More: Top Disruptive Products)
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