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As any entrepreneur knows, running a successful business takes time, effort, and commitment. Without these three factors in play, many business owners can be shown the door to failure.

According to the Small Business Administration (SBA), more than half of all small businesses close their doors in the first five years, while two-thirds are out of business after a decade. The reasons for such failures include lack of capital, poor planning, and not enough business experience. With that in mind, it’s hard for entrepreneurs to strike gold even once, but twice – that’s when the real expertise comes in.

To read the original article: How to Rebrand Yourself with Your Second Business