These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. But most entrepreneurs don’t know where to start.
Of course, there is a plethora of “experts” emerging out there, who are anxious to lead you down that path, for a large price. So I’m always on the lookout for some real experts, and some pragmatic guidance on how to attack this issue. Recently I was reviewing a book on content marketing, “Accelerate!” by an expert and friend in this space, Arnie Kuenn, which offers guidance and examples on new and modern approaches for the rest of us:
To read the original article: Startup Professionals Musings: 10 Content Marketing Examples for Entrepreneurs
