I’ve hated brochures for years. They’re valueless, boring and they kill profits. Sales presentations are quickly catching up to brochures for the lead in traditional sales tools that make selling harder. Both pieces suffer from the same root problem. The focus is on communicating value, rather than creating it. They’re both designed to tell prospects/customers what you will do. But think about it (and be honest); can’t your competitors say they will do the same basic things you say you do? My bet is that they probably already are.
To read the original article: Business Advice: It's time to kill the sales presentation - Washington Business Journal
